Echinacea ‘Purple Emperor’ (PBR)

This upright perennial coneflower puts on a spectacular show with its large, fragrant blooms. The pink-purple petals surround a prominent orange-brown central cone, and flowers through summer into autumn, making for a great supply of cut flowers. Popular with pollinators, ‘Purple Emperor’ has excellent resistance to deer and rabbits, and provides long-lasting colour in borders and cutting gardens. Its bold blooms and hardy nature make it a quintessential addition for any sunny or prairie themed garden.